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To create a ‘seasonal packaging’ for seasonal food. The seasonal packaging must be based on clear definition of the term “seasonal”.
To Make the family feel interesting and very special packaging, it is a packaging that can make the family memorable.
S
product completely innovative
good characteristic and appearance
wide possibilities of usage
Can be Reuse
W
Seasonal Product
New product.
Not a well-known brand
Shelf life Target “FAMILY” only
O
Unique with these characteristic in this market
Enter the market
Growth in economic
T
It is a new product
some lack of knowledge may lead to rejection
The design may be imitated by other businesses